December 20, 2018

Why are department stores, more than ever, a trending topic? Obviously, at the moment there are some very interesting shifts. Some come, some go and others have to find a way to stay. All these retail giants are redefining their aim, in order to cope with the changes i...

November 8, 2018

Lately there’s a lot going on about the gender discussion. This is not about the lgbt’s - that’s another thing. We’re talking about men vs women in business - the corporate jungle. Is the sun already shining through the canopy for women in this by men ruled natural hab...

October 11, 2018

We live in a fast world. Developments follow each other at lightning speed. Companies feel the heat to imple­ment big data, tech and online developments a.s.a.p. While everyone is overtaken by these events, time flies. But there is hope for those who don’t want to be i...

September 28, 2018

Our first zero-issue of Balthazar Blueprint has come to life in print. Full of articles with our vision on business, branding and style.

Who says print is dead? Additional to the online platform we felt some subjects could use more detail and explanation. In this trial...

September 26, 2018

This type of brand is not in for the quick win, nor for the dull long haul. The full-of-spirit brands brand it their own way.

Creating a unique whimsical world for themselves, based on the soft skills in their organization and - even more important - their ‘why’. They h...

September 26, 2018

About how Blokker, the Dutch household retail chain, used to open every store with a lot of noise.

An intern showed us her portfolio a few years ago. Not only because of her designs, but also because of her research on Blokker, we still remember the presentation. In her...

September 26, 2018

There a many types of brands, but let's talk about that kind of brand a lot of people think a brand should be. Most of those brands are in the telecom, FMCG, retail branche. The huge ones.

THE VERY CONSISTANT, I-KNOW-WHERE-TO-GO BRAND
Superconsistant in logo (and mind...

September 26, 2018

Last week we revisited The Rijks Museum. As a quest I told my kids now to find the chubby boy (the Bicker boy painted by Bartholomeus van der Helst), so that they had something to go for in the museum (and whilst they weren’t actually aware of it, they were forced to l...

September 26, 2018

What if everybody looks the same, lives in look-alike houses and does their shopping in similar stores?

We live in, if we may say so, one of  the cutest, most beautiful, wealthy, hip & happening surroudings of the Netherlands. Happening, yes. There is always something g...

September 26, 2018

Dear Amazon,

You really made my day, reading this article about your dash buttons* hitting Europe. For a split second I thought it was April Fool’s Day (and I am not the only one, according to the article). But no, you are very serious about these funny gadgets, I suppo...

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